Selling Strategy

Boise real estate agent

Ashley’s Approach to Selling

To help your home sell fast and for the maximum price, a strong marketing strategy is essential. I use a strategic mix of modern technology, data analysis, and proven marketing tools to make sure your property gets maximum visibility from the moment it's listed. I’ll create a custom marketing plan for your home to ensure it reaches the right potential buyers.

Listing Your Property

  • Staging can help increase the sale price by up to 20% on average, really helping buyers visualize a home to its fullest potential. Whether you are residing in the property, or it’s vacant, we assess the type of staging that should be done. These types could be a full-stage, partial-stage, or having the stager rearrange your current furnishings.

  • Videos tell a story. Not only are we featuring the home, we are featuring the lifestyle of the area. Viewers get a detailed experience of the property allowing them to see the layout, size, and features of the home in a way that photographs and text descriptions cannot fully convey.

  • Knowledge is power. By knowing the locations, interests, and demographics of potential buyers, we use that data and hone in our target buyer with a wide array of marketing tools. Our area is experiencing high interest from other states and we make sure to grasp those potential buyers, utilizing The Agency’s global network as well as cutting-edge marketing technology.

  • Social media marketing holds immense power to reach a large number of potential buyers or their agents quickly and easily. A simple Instagram Reel can get receive thousands of views within hours. Being able to target specific demographics and interests gets the property in front of the right viewers, resulting in more eyes on your property and a quicker sale with the greatest opportunity to sell for the highest amount.

  • My email marketing, which taps into a targeted contact list of over 10,000 people, goes far beyond local agents. It strategically leverages The Agency's extensive global network to market your home to out-of-state feeder markets and their agents—a vital step for reaching motivated buyers who are relocating. This ensures your property gets in front of every prospective buyer and agent actively searching for a home like yours, no matter where they are.

Curious what your home is worth?

A home pricing evaluation will be prepared by Ashley, as soon as possible. It won’t be instant, but it will be accurate!

A bright living room with white walls, large arched windows, a white brick fireplace, and wooden ceiling beams. It features a white sofa, beige armchair, coffee table, and decorative itens. There are houseplants and wall art.